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Mike North, the NFL’s VP for broadcast planning and scheduling, said the individual numbers for CBS and Fox might be down in the late window because they both have a doubleheader, but the overall number for the league could increase. Open tennis tournament, which now is on ESPN.

For many years it couldn’t air a doubleheader on the opening week because it was carrying the U.S. Sunday will mark the first time CBS has had a Week 1 doubleheader since 2015. That means both networks will have 10 doubleheader weeks as the league expands to 17 games over 18 weeks for the first time. The league has allowed doubleheaders on both CBS and Fox during the final week of the regular season. The game was moved out of New Orleans due to Louisiana still recovering from Hurricane Ida. ET games will be Cleveland at Kansas City on CBS and Green Bay facing New Orleans in Jacksonville on Fox. ET.Įven though the league’s new television deal doesn’t officially kick in until 2023, some elements are taking effect this season, including Week 1 doubleheaders on both CBS and Fox. The audience peaked at 25.4 million between 9:45-10 p.m. The average of 24.4 million viewers on NBC makes it television’s most-watched show since February’s Super Bowl on CBS. Of course, the 2020 season was played during the pandemic, with empty stadiums presenting a strange viewing dynamic, and many people’s viewing habits changing. It is a 20% increase over last year’s game between the Kansas City Chiefs and Houston Texas and the largest audience for an NFL opener since the Pittsburgh Steelers-New England Patriots game in 2015 averaged 27.4 million. Thursday night’s 31-29 victory by the Tampa Bay Buccaneers over the Dallas Cowboys averaged approximately 26 million viewers on NBC, Peacock and the NFL’s digital platforms according to preliminary data from Nielsen and Adobe Analytics. After one game, the league is off to a strong start with the most-watched opener in six years. The NFL came into kickoff weekend looking for increased audiences over last season.